Co-Profit Model: Business Benefits
The co-profit model is based on the belief that many, but not all, societal problems can and should be solved by bringing sensible, responsible market forces to bear. But more importantly for the business perspective, the co-profit business structure can help companies be more competitive by:
- Increasing brand loyalty and market share by enhancing brand reputation;
- Increasing productivity by reducing waste, manufacturing expenses and operating costs;
- Driving innovation and creating new business opportunities;
- Improving stakeholder relationships (with communities, government bodies and regulators, suppliers, customers, etc.) and attracting and retaining top talent; and
- Reducing risks associated with regulation, boycott, litigation, etc.